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websites • projects • brand spirals • creative work

Behind the Screen

The desk-side shelf for website building, brand work, project updates, creative spirals, technical gremlins, and the occasional WordPress exorcism performed with coffee.

where the worlds get built

For the work behind the pretty pages.

Behind the Screen is where the backstage pieces live: websites, shops, design choices, business updates, product chaos, affiliate portals, branding, code fixes, and the tiny decisions that make a digital world feel alive.

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Website Work

Layout fixes, page builds, design decisions, WordPress gremlins, and the tiny wins that deserve applause.

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Brand Worlds

Notes on Must-Haves, The Smoking Wallflower, TAC, VRB, TMS, and all the strange little doorways taking shape.

💻 screen note

Creative Process

The messy middle: ideas, doubts, pivots, experiments, breakthroughs, and “wait, this actually works” moments.

🕯️ screen note

Backstage Chaos

The curtain is slightly crooked. The coffee is strong. The browser tabs are absolutely unionizing.

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The newest note from the build pile.

This spot can hold the newest Behind the Screen article — a website update, project reflection, design choice, brand spiral, or tiny digital disaster that somehow became useful.

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Current Behind the Screen Article

current shelf

Behind the Screen

Website work, creative process notes, brand-building spirals, business updates, and the not-so-glamorous magic behind the finished pages.

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What Lives Here

A few shelves for the behind-the-scenes pieces — the builds, the pivots, the mess, the decisions, and the little victories hiding under the keyboard.

websites & pages

The build notes behind the doorways.

This shelf is for website work: page rebuilds, layout choices, navigation fixes, design systems, visual consistency, and the occasional “why is this one div haunted?” situation.

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Website Work

build notes

Website Work

Progress updates, layout fixes, design decisions, page builds, and tiny triumphs from the digital desk.

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WordPress Gremlins

technical chaos

WordPress Gremlins

Plugin drama, CSS fixes, weird spacing, haunted cards, and the tiny exorcisms required to make a page behave.

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Brand Worlds

brand worlds

Brand Worlds

Notes on the worlds, shelves, doors, and connected ideas slowly becoming Must-Haves, TSW, TAC, VRB, TMS, and beyond.

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Creative Spirals

creative process

Creative Spirals

Idea storms, redesign rabbit holes, “what if” moments, pivots, breakthroughs, and the chaotic joy of making the thing exist.

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creative desk

Some ideas arrive tidy. Most arrive covered in tabs.

Behind the Screen is allowed to show the messy middle: the decisions that change, the pages that need three attempts, the ideas that grow legs, and the projects that keep tapping on the glass.

the backstage drawers

Little folders from the build pile.

Some articles may be practical. Some may be reflective. Some may just be the story of a digital goblin finally being removed from the wall.

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Build Diaries
build diary

Build Diaries

Longer notes from website rebuilds, page systems, brand updates, and digital world-making.

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Design Decisions
design notes

Design Decisions

Why things look the way they do, what changed, what stayed, and what finally clicked.

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Business Updates
business notes

Business Updates

Updates from the shop shelves, brand shifts, product plans, and the work happening behind the curtain.

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Lessons Learned
desk lessons

Lessons Learned

The little “ohhhh, that’s why” moments that only arrive after wrestling the page goblin.

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you may find

Not just the finished doorway — the building of it.

Behind the Screen is where the process gets to be part of the story: the code, the coffee, the pivots, the tiny wins, and the chaos that eventually becomes something beautiful.

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Web Builds

Pages, layouts, structures, design systems, and “why is this card huge again?” moments.

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Creative Process

Ideas, experiments, brand spirals, and all the messy middle bits that make the work real.

Project Notes

Updates from the worlds, shops, shelves, and digital rooms slowly taking shape.

built with caffeine

Every pretty page has a pile of chaos behind it.

This is where the pile gets to be part of the story — because building the thing is often just as interesting as the finished doorway.